There are a number of label and artwork management solution providers and packages to choose from, including:
An outsider to these label and artwork management processes may be puzzled as to why there are specific software solutions to manage the nuances of label and artwork management.
The answer to this is: to avoid the pain, excessive time and financial costs associated with these processes.
Teams involved in the orchestration of product packaging are familiar with the complexity involved with multi-SKU sign offs to ensure accuracy of technical declarations, graphical, design and marketing content.
Unfortunately, many organisations are still either working in a manual way (spreadsheet trackers, emails, file transfers) or with a multitude of legacy solutions that do not link together, which are both scenarios that create risky asset, information and data silos that can lead to launch delays and, in the worst-case scenarios, product recalls.
That’s why label and artwork management solution providers exist: to help businesses to level up to higher levels of efficiency.
These specialist software solutions enable organisations to digitise the label and artwork process, enabling:
Gartner categorise and define Label and Artwork Solutions into three distinct areas:
Provides workflow, collaboration tools and version control for packaging graphics, which management includes logos, ingredient lists, colour management and other product attributes. Commonly utilised for consumer-facing primary and secondary packaging.
Provides consumers with transparency of labelling and product attribute data, such as corporate social responsibility (CSR), origin of components, and instructions for use through URLs and landing pages.
Enterprise Labelling (used for distribution and warehouse labels)
Links warehouse labelling processes with business processes to drive speed, accuracy, and labelling compliance. Enables traceability of products and optimises label templates and customisation.
Embedding a label and artwork management solution into your business will:
This table summarises the most significant solution providers that can help:
|Solution Provider||Versions||Artwork Management||e-Labelling||Enterprise Labelling||Specification Management|
Each solution provider has different strengths, and therefore we would recommend that you
Label and artwork solutions are designed to incorporate cross functional teams (internal and external) and so 4Pack recommend that you include representatives from each business team in the evaluation process to help select the best solution for their needs and ensure project success.
For any questions about how label and artwork management software can help your business, please do contact us and we'll be happy to help.
Click Specification Management to discover more.
Gartner – Market Guide for Labelling & Artwork Management 2021 (John Blake, Andrew Stevens)