European consumers are dazzled by products within the Union

One third of them is illusory

2 July 2019

The European Union itself is allocating funds to block this phenomenon, which is largely widespread.

To worry is the veracity of what is sold; in fact it seems that the labels of many products that are in circulation do not reflect the actual content.

They are often misleading because, although they relate to different products, they bear similar or even identical marks.

In order to solve this problem, the European Commission and the president Jean-Claude Junker himself intervened in his speech on the state of the Union of 2017, promoting initiatives and publishing studies concerning the analysis of products, based on the same criteria across the EU.

It was precisely an analysis conducted within the JRC Joint Research Center to come, on a sample of 1,400 products developed in 19 EU countries, 9% of which, compared, presents differences, despite being contained in identical packages. The 22% of then, then, presents different despite similar similar packages.

The EU regulation declare that every marketing activities that promotes a product as identical to another marketed in another EU state are unlawful and unfair, whereas when the product is different.

Tibor Navracsics and Věra Jourová: Commissioner for Education, Culture, Youth and Sport, as well as responsible for the Joint Research Center and the Commission for Justice, Consumers and Gender Equality also spoke on the subject.
From his speech, Navracsics declare that scientists are contributing to an objective assessment of the differences that have emerged on the products examined. What worries the Commissioner, however, is the fact that, for almost a third of the products analyzed, a different composition was found, also if the brand is identical or similar. Jourová, on the other hand, appears determined to put an end to this phenomenon, relying "on the rules that penalize quality differences and reinforce the powers of consumer protection authorities".

Moreover, thanks to the new methodology, national authorities of the involved Countries will be able to carry out the analyzes useful for identifying the deceptive practices prohibited by consumer law. 

The member States involved In this initiative are: Bulgaria, Cyprus, Croatia, Denmark, Estonia, France, Germany, Greece, Italy, Latvia, Lithuania, Malta, the Netherlands, Poland, the Czech Republic, Slovakia, Slovenia, Spain and Hungary.

People also discuss about the manipulation of the market regarding the craftsmanship of the most widespread products, containing keywords as “traditional”, “natural” or “artisanal”, which often aren’t true.

A final aspects concerns the invitation of the EU to present proposals in this regards and, to do this, makes available 1.26 million Euro until 6th November 2019, hoping that this sad phenomenon finally reaches its epilogue.


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