Packaging creation: a complex process that requires collaboration and appropriate tools

The creation of the packaging needs an innovative workflow, able to reduce production times and errors and ensure compliance with current regulations regarding product labeling.

The creation of the packaging must be guided by an instrument capable of managing the complete archive of the works.

In addition to this, 4PACK is able to structure all the legal and marketing contents in an atomic form and supply the requested outputs in a dynamic way: from the shelf label, to the technical sheet for the catalog and to the web card for e-commerce or the mobile app. Furthermore, it manages the entire workflow, with validation and acknowledgment tasks specifically designed to optimize "Time To Market" of the product.

The 4PACK solution is based on the proprietary software eTEAM®, the cloud platform created for the management and publication of content on all types of media, from which also derive other vertical solutions dedicated to the creation of leaflets, catalogs, websites, mobile and -commerce, up to the management of content for proximity marketing.

"4PACK allowed us to internalize the packaging generation process, reducing time and errors, thanks to the reduction of the actors involved and thus the work steps, as well as the expertise. More control for a greater accuracy of the result."

Cristian Modolo, CMO of VICENZI Spa

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