The Vicenzi Group were struggling with the siloed way in which the different stages of their product development and packaging artwork process were being managed, and had a heavy reliance on external suppliers for even minor changes. This was creating long lead times in their packaging artwork production, increasing the risk of error, and resulting in escalating costs as their portfolio expanded.
The team at Vicenzi Group were looking for a way to create a true end-to-end process which would allow them to:
Working closely with the Vicenzi Group to create an end-to-end solution fully optimised for the team’s needs, 4Pack has transformed their product information and artwork management processes; not just meeting but surpassing Vicenzi’s initial objectives.
The solution began with implementation of 4Pack’s core Product Information Management (PIM) module, creating a central, global platform for all their product information right from the product development stage. Crucially, this is integrated with 4Pack’s dynamic Label and Artwork Management functionality, which pulls approved information directly from the PIM into the packaging artwork, allowing text and other amends without the need for external resource.
All of this is supported by a complete Digital Asset Management solution, and comprehensive Project Management functionality, encompassing both internal and external teams in managing workflows, timelines and actions.
By providing an integrated, end-to-end system which allows us to easily manage updates to products as well as supporting new product development, 4Pack has significantly reduced the time and costs associated with getting to market. Our workflow has been hugely streamlined; we have much greater control, fewer errors, and can now rely on the accuracy of our product information.
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