Managing product and packaging updates for products manufactured and sold internationally is always a particular challenge. Different regulatory rules, different languages, different ingredients suppliers, different distributors… this may well be sounding familiar! With a portfolio of over 400 SKUs going out to 50 markets – including packaging in 27 languages – the teams at Giovanni Rana urgently needed to find a way to streamline their end-to-end process, ensure strict version control, and to share information in real time.
By implementing 4Pack, Rana were able to allow their Quality, Compliance, Marketing and Graphics teams to work together using the 4Pack platform right from the start of the product development and update process.
All product information has been centralised, with advanced regulatory and translation management capabilities. Multi-lingual nutritional facts tables and product data sheets can be automatically generated, with accurate, validated information integrated directly into packaging artwork and distributed to other channels as required.
With 21 different stakeholders involved in the end-to-end management process, 4Pack’s workflow, collaboration and project management tools have been instrumental in helping the Giovanni Rana teams to get product updates to market more quickly and more cost-efficiently. Finally, thanks to 4Pack’s Artwork Management and Digital Asset Management features, Rana now have complete control over their artwork and print files, as well as their content and graphic assets.
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